V Proud ethical & easy

Brand identity and packaging creation for V proud, a brand for eco body products.

The name is a combination of two words “v” and “proud” the concept behind this name is because the brand produces products that only contain organic materials and the creators are proud for the ethical way they produce them.

For the logo, I choose to go with the san serif font and start playing with the shaped of the branches, until I achieve this elegant-looking wordmark I also like to add some objects. It’s like the logo is shining or smiling. Because my belief is the logo is all about how you feel it when you look at it the first time. For colors, the client wants a sophisticated palate with only two shades because they want the brand needs to be simple. As the name itself.